![]() Together, the pair have worked to guarantee the Wild Turkey of today is as close to the Wild Turkey of 50 years ago as it can be. Jimmy, whose many accolades and personal accomplishments are impossible to summarize briefly, is best known as the Buddha of Bourbon. The house the Russells built: Between them, Jimmy and his son Eddie Russell have accrued more than 100 years on the job at Wild Turkey (Jimmy's father and grandfather are also said to have worked there, before they called it Wild Turkey), most of them as Master Distiller. Here's everything you need to know about Wild Turkey whiskey. Its roots are mythical and its whiskeys diverse, and, since the Russell distilling dynasty took the reins in the mid-1960s, it's remained at the top of the American whiskey craft - something few brands can claim. Point is, Wild Turkey isn't a label that's easily fenced in. But that's not how new bourbon enthusiasts that congregate on Instagram, /r/bourbon and private Facebook groups view them they'd point to Wild Turkey's exceptional single barrel offerings as the brand's calling card. Still, some may know it - likely for its 101 expression - as the standard bearer for well-made, well-priced American bourbon without the fuss brought on by the 2010s. ![]() It's also a collector's whiskey, but not because it's joined the industry-wide conga line of pushing old, pricey and very limited bottles annually (usually in the early fall) - its Turkey's bottles from the '80s and early '90s that sell for hundreds of dollars in whiskey's grey markets. Depending on who you ask, it's college kid whiskey - something cheap and good (enough) swirled together in a tub with god knows what else. ![]() Wild Turkey isn't the most divisive whiskey maker in the U.S., but collective perception of the brand might be least unified. Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.
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